2307 - How Generative Engine Optimization Is Transforming the Future of PR with Veracity's Amy Rosenberg

Josh Elledge

Published on: 02/11/2025

In this episode, host Josh Elledge interviews Amy Rosenberg, Founder and President of Veracity, about how artificial intelligence is reshaping modern public relations. Amy shares her journey in PR, her passion for training others, and practical strategies like using editorial calendars and generative engine optimization to boost visibility. She offers valuable advice for businesses deciding between DIY PR and professional support while highlighting resources to help anyone master effective, authentic storytelling in today’s digital landscape.